JOBS fairs have long been a popular way to match supply and demand in the recruitment market. They bring together those in search of jobs, and employers, with jobs to offer, seeking the perfect people to fill them.

The coming week sees a whole new generation approach to the idea as our sister paper the Echo launch their Virtual Jobs Fair.

The new online site brings Jobs Fairs into the modern age to the benefit of everyone, employers and employees alike.

Companies and other organisations with jobs to offer can book a virtual stand. “As at any familiar business fair, they can use the stand to demonstrate what their company is all about, and what they have to offer,” says Sarah Sanderson, digital commercial manager, for Newsquest Essex.

For jobseekers, the site brings a fresh approach which reduces time, tedium and potential disappointment.

Sarah says: “We wanted to save jobseekers the drudgery of trudging through list after list.

“Instead, they can simply visit a company’s site by clicking on its logo, looking at its profile, and checking out the current vacancies. They can do it at any time, any place, 24/7. And they can do it without having to go anywhere or make an appointment, using their own pad, smartphone or laptop.”

For employers, there is another advantage not on offer from the traditional bricks and mortar job fair. Instead of a display running for just one or two days, the stand and its wares remains on show for a three month period.

Sarah says: “In the Virtual Jobs Fair, we have what we believe is the most technically advanced and wide ranging site of its type in the south-east.“ The site becomes active as from Monday January 20 2014, but even before its launch, organisations have been quick to grasp its value. Twelve have already taken on stands (see panel).

Paul McDonald, classified sales and recruitment manager, said: “We believe that the Virtual Jobs Fair offers a great new tool for anyone looking for, or offering, a job. The gratifying advance take-up by our clients suggests that they too have recognised the impact the new site will have on the recruitment market.”

Check out the new site at