Brentwood born reality-TV star, Sam Faiers, is supporting Asda’s Tickled Pink campaign, raising funds to support breast cancer charities.

The initiative is now in its 20th year and supports breast cancer charities Breast Cancer Care and Breast Cancer Now.

Sam joined other celebrities including Michelle Heaton, Lisa Snowdon, Coleen and Linda Nolan who are all showing their support for the campaign this year, modelling the new Tickled Pink fashion range for Asda

The ‘Proud to be Pink’ fashion range is sale now at stores and online, with proceeds donated to charity: www.asda.com/Tickled_Pink

With regard to her involvement in the campaign, Sam said: “I have had so much fun on this year’s Tickled Pink shoot but the most amazing thing is knowing that this will help encourage people to get involved this October and get fundraising.

“If we all band together to show we are ‘Proud to be Pink’ we can make a real difference. Over half a million women are currently living with or after a diagnosis of breast cancer in the UK.

"Together, we can hit that fantastic £50 million total for this 20th anniversary, continuing to fund innovative research in to breast cancer and provide valuable support to those facing the disease.”