US cable giant Comcast has dropped plans to bid for Rupert Murdoch’s 21st Century Fox assets, with plans to focus solely on a £26 billion takeover of UK broadcaster Sky.

In a statement released on Thursday, Comcast said it “does not intend to pursue” the acquisition of Fox assets which it has already agreed to sell to Walt Disney,  “and, instead, will focus on our recommended offer for Sky”.

Disney had raised its offer for Fox assets to 71 billion US dollars (£54.7 billion ), outbidding Comcast’s 65 billion US dollar (£50 billion) bid.

Comcast chairman and chief executive Brian L. Roberts said:  “I’d like to congratulate Bob Iger and the team at Disney and commend the Murdoch family and Fox for creating such a desirable and respected company.”

Sky shares were down 1.8% following the news.

It is the latest twist in a takeover saga engulfing the UK broadcaster, which is facing a rival takeover offer from Fox.

Comcast recently increased its offer for Sky to £26 billion, just hours after Fox hiked its bid for the UK broadcaster to £24.5 billion.

All eyes are now on Fox to see if it will increase its offer for the 61% of Sky that it does not already own.

Fox was last week given the UK Government’s all-clear to take over Sky, though the company still faces a battle to see off rival suitor Comcast.

Newly appointed Culture Secretary Jeremy Wright said he agreed with his predecessor’s final decision to accept Fox’s planned sale of Sky News to Disney– a move clearing the final regulatory hurdle for Fox.

The Government has already separately cleared Comcast’s bid for Sky.

The Government had been concerned over the impact that Fox’s takeover of Sky could have on UK media, given that the Murdoch family also owns News Corp, the publisher of a raft of newspapers including The Sun and The Times.

Under its plans to appease Government concerns over media plurality, Fox has pledged to offload Sky News to Walt Disney, and provide a Disney-owned Sky News channel with funding of at least £100 million a year for 15 years.

Figures released last week also showed that bankers, lawyers and PR firms are poised for a bumper £339 million pay day if Comcast triumphs in its Sky takeover.

Rupert Murdoch and Jerry Hall weddingRupert Murdoch’s 21st Century Fox is making a rival bid for Sky (Ian West/PA)

Documents revealed that the likes of Bank of America, Merrill Lynch, Morgan Stanley, Wells Fargo and Barclays will share in multimillion-pound fees if the £26 billion deal goes through.

Those offering financial and corporate broking advice will together receive up to £38 million from Comcast alone, and those billing for “financial arrangements” are set to net a cool £170 million.

Comcast’s PR firm Tulchan will share in the near £7.7 million earmarked for public relations advice, while its lawyers Freshfields and Davis Polk will be pocketing part of the £24 million linked to legal costs.

The accountants and firms providing Comcast with tax advice are set for a smaller £636,000 payout.

In total, Comcast is expecting to pay fees of up to £243 million.

Sky will pay out nearly £96 million for similar services, with up to £61.5 million set for financial and corporate broking advice, while its public relations advisers will receive £5 million.