TOWIE star Bobby Norris rocked up to the NTAs with a new beard after a successful transplant.

Usually fresh-faced Bobby, who has been all over our screens lately - he recently appeared on E4's Celebrity Coach Trip - seemed happy with his latest cosmetic procedure.

He said on the red carpet at the NTAs he'd "a little cheeky beard transplant done about a week ago" and it has left him feeling "really excited and feeling more confident already".

The TOWIE favourite however, received more attention after posting a picture of the results on his Instagram.

However, TOWIE "bestie" Gemma Collins didn't seem to approve and has urged Bobby to stop having cosmetic procedures.

She commented on Bobby's Instagram post: "Don't change too much I love you as you are."

The procedure consists of inserting head hair follicles onto the individual's face with microscopic precision, covering up any unwanted patches in the beard growth.

Bobby's beard looks set to stay and he will be sporting it throughout the next series of TOWIE, which airs on ITV Be on Sundays. The next series is set to start in March 2019.