PLANS to introduce measures to encourage drivers to change their behaviour and reduce pollution have received a £59,000 boost.

Colchester Council has been given the money from the Government’s Air Quality Grant.

The £59,785 will be spent on a study on the effectiveness of an anti-idling campaign and a traffic light countdown feasibility study.

Martin Goss, the council’s environment and transportation boss, said: “We are extremely pleased to have been awarded this additional funding, which will enable us to continue to make a significant difference in helping to tackle congestion and lower carbon and other emissions in the town.

“The award is particularly gratifying as it arises out of the work of our Air Quality Project team to engage with the community on ways to improve air quality.

“Signage and traffic light countdowns were the two main interventions the community felt could help them change their behaviour and reduce pollution.

“The environment remains our number one priority and it’s important we continue our work to improve air quality across the borough.

“This investment will provide another positive step towards making a Better Colchester and a cleaner and greener borough for all.”

In the latest funding round the Government handed out more than £2 million to councils.

Since the grant scheme launched in 1997 there have been £64 million awarded.

Environment Minister Rebecca Pow said: “While air pollution has reduced significantly in recent decades, we know the impact that it continues to have on communities in the UK.

“That is why the Government is committed to not only improving air quality on a national level, but also helping local authorities take action in their own areas.

“The projects supported by this latest round of funding demonstrate how local authorities can deliver innovative solutions for their communities, and we’ll be working with them closely to offer ongoing support.”

Transport Minister Rachel Maclean added: “It’s important we improve air quality in communities across the country, and these grants will help local authorities create cleaner, healthier places to live.”